City Hall will be festooned with lingerie as Big C’s annual Link Up Your C Cup appeal gets underway.
Up-front members of the public are invited to bring bras full of cash to the council offices on Friday 28 September.
The bras will be hooked together into a chain decorating the building, and the donations will be put to good use helping families living with cancer.
Sheriff of Norwich John Jennings will be attending the appeal launch, he said; “I would encourage people to come along and get behind this imaginative event. It is an excellent way of highlighting a terrible illness, but creating a fun way for people to give their support.”
Big C, Norfolk and Waveney’s own cancer charity, organises the event every year to fundraise and raise awareness of breast cancer ahead of Breast Cancer Awareness Month in October.
The event receives a lot of support from the public, with last year’s appeal seeing enough bras being donated to loop twice around Norwich Castle.
Big C’s community fundraising manager Lesley Cologne said: “Link Up Your C Cup is always a fun and successful event with a great atmosphere, and we are looking forward to it. This event is not exclusive to women – we often have men who want to fundraise bringing bras as well!
“Cancer is a very frightening illness. It can be terrifying for patients and their families to be diagnosed and have treatment. We like to hold light-hearted fundraising events to help people recognise they are not defined by their illness and are still able to have fun.”
The chain of bras will start at 11.30am and be removed at 2.30pm. Those in good enough condition will be sold in Big C’s shops.
For anyone who wants to take part but can’t make it to City Hall, Big C is also running a “wear your bra to work” event on the same day. Get sponsored to wear your bra over your clothes all day and raise much-needed funds for Norfolk and Waveney families living with cancer.
Big C is a completely independent charity and all the support, funding and services we provide are for the people of Norfolk and Waveney. Money raised goes to help people in your community who are affected by cancer.
Big C fund ground-breaking research into beating cancer at the UEA as well as paying for support and vital life-saving equipment. They run Big C’s Cancer Support and Information Centre, based at the Norfolk and Norwich University Hospital and are currently raising money for more centres around Norfolk with their Closer to You campaign.