Norwich has a sound business base with a healthy mix of companies ranging from entrepreneurial new business start-ups to established household names.

• 26 major companies have their national or regional headquarters in Norwich, including Aviva (formerly Norwich Union), Virgin, Adobe, Colmans, Unilever, Kettle Foods, KLM and PricewaterhouseCoopers
• Norwich is home to the region's most significant cluster of financial services - around one in four of of the Norwich workforce is employed in the financial services industry by companies like Marsh (the world's leading risk managment and insurance services company), Aviva (formerly Norwich Union), (the largest insurance company in the UK), Moneyfacts and Central Trust
• Norwich is the creative and media centre of the Eastern region and home to companies like BBC TV East, Anglia TV, Imago and Archant (the largest independant regional newspaper group in the country)
• Norwich Research Park is one of Europe's leading clusters of research and development into health, food, plants, microbes the environment and computing sciences
• Norwich is one of the top ten retail centres in the UK. A £275m retail development, Chapelfield, opened in the city in 2005

There is also a highly developed support network for businesses, combining the resources of Norwich City Council with national and local agencies.