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East Norwich regeneration: Project overview

The Norwich 2040 City Vision sets out five themes to underpin the future of Norwich – a city which is creative, fair, liveable, connected and dynamic.

With these ambitions in mind, the East Norwich partnership – a public-private sector group which will steer the preparation of the East Norwich masterplan to create a new city quarter in the east of Norwich – represents a transformative opportunity for regeneration of both that area and the wider city.

Much of the area has long been earmarked for development. The Utilities site north of the Wensum and the Deal Ground and May Gurney site south of the river are longstanding development opportunities. The recent closure of the former Colman's and Britvic Carrow Works site further elevates the area’s regeneration potential. Together, these four large sites form the basis of the East Norwich masterplan area and are highlighted in the image below.

East Norwich masterplan key sites - Carrow Works, Deal Ground, May Gurney, Utilities - Copyright Google Earth
Deal Ground Site looking towards the Tarmac Trowse Asphalt Plant

The Deal Ground site looking east towards the Tarmac Trowse Asphalt Plant, © Allies and Morrison, 2021

Old existing factory and warehouse buildings on the Carrow Works site.

Some of the old existing factory and warehouse buildings on the Carrow Works site, © Allies and Morrison, 2021

Norwich City Council’s purchase of Carrow House in 2021 has helped opened the door to the possibility of substantial future investment in the site, allowing for a joined-up masterplan for developing the new area to be created.

One of the project’s key aims is to create an area which is sustainable and inclusive; supporting housing needs, job opportunities and community values. The sites are rich with a diverse range of heritage and environmental assets. The East Norwich masterplan will play a key role in seeking to ensure new development takes proper account of this sensitive and unique context.

Estimates indicate that the development could provide up to 4,000 new homes and 6,000 new jobs – potentially making it the largest development opportunity in the east of England. The East Norwich masterplan will test and review these estimates to help support and supplement policies contained in the emerging Greater Norwich Local Plan.

The East Norwich masterplan will provide a flexible long-term regeneration and development strategy for the area as a whole. It will not be a blueprint for the future, rather a framework for change and investment which can be implemented in a series of phases and stages. With many of the sites currently suffering from poor access, understanding how good quality access can be achieved to release the sites for development will be a critical consideration.

Project partners

Such an ambitious and long-term project can only be made possible by the support of a range of key stakeholders, who will work collectively to progress their vision for the site over the coming years.

The plans for east Norwich supports two of the key themes of the city council’s Covid-19 recovery plan: business and the local economy; housing, regeneration and development.

East Norwich Partnership board members include:

  • Norwich City Council
  • Norfolk County Council
  • Broadland and South Norfolk Council
  • Broads Authority
  • Network Rail
  • New Anglia LEP
  • Homes England
  • National Grid
  • RWE Enterprises
  • Serruys Property Company
  • Fuel Properties