This merit acknowledges those businesses that welcome breastfeeding mothers, as breastfeeding is proven to have a positive impact on health and wellbeing in childhood and later life. Please note that you only have 30 minutes to complete each page. Your answers will not be saved until you submit the form, so once you have started you must continue to the end. You cannot leave the form and come back to it later. Privacy notice Read our privacy notice for information about what we do with personal data we collect.