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Norwich 2040 City Vision document launch, November 2018

A conference to launch the Norwich 2040 City Vision document, which forms the foundation of a shared vision for the city, was held on 22 November 2018 and attended by around 160 representatives from businesses, organisations and community representatives.

Delegates heard from a range of speakers – including co-chairs Councillor Alan Waters, leader of Norwich City Council and Jasmine Mickleburgh, chair of Norwich Youth Advisory Board – on the work that is already underway and called on to join together to take action to make the city what we want it to be in 2040.

Presentations from the vision conference

Introducing the vision

Laura McGillivray of Norwich City Council set out the five key themes for the city:

  • fair
  • creative
  • connected
  • liveable
  • dynamic

and explained these were arrived at through extensive public engagement.

“If the whole city unites to deliver a brave and ambitious vision for the Norwich of 2040, anything is achievable.”

Presentation: Introducing the vision

Our inclusive economy: more opportunities for more people

Adam Clark of Norwich City Council, took people through the key positives Norwich has to offer – including leading universities, thriving sectors and growth. By contrast, he highlighted areas of inequality, including low wages and how, through collaboration, and ‘dreaming big’, we can work towards a more inclusive economy

Presentation slides: Our inclusive economy

What’s important to young people

Jasmine Mickleburgh, chair of Norwich Youth Advisory Board introduced a video showing what’s important to young people.

Video: What really matters to young people in Norwich?

CreateNorwich project

Representatives of the CreateNorwich project and funding body, Norwich Freeman’s Charity, gave an overview of the work they are doing with secondary schools in the city to capture young people’s ‘bold’ and ‘optimistic’ ideas for the future of the city.

Presentation: CreateNorwich project

Transport for Norwich – transforming cities

“A great city for walking and cycling:” “clean, affordable, integrated and smart-ticketed public transport.”

Jeremy Wiggin of Norfolk County Council and Joanne Deverick of Norwich City Council shared the headlines of what the future of the city’s transport and travel network could be like with the share of £1.2bn pot of money from the Transforming Cities bid we’re in line to receive.

Presentation: Transport for Norwich

Working together to deliver life-changing, socially just services

Dr Jan Sheldon of St Martins highlighted some of the life-changing work the trust and partners are doing to help people find affordable, safe, good quality housing through the delivery of the Greater Norwich Homelessness Strategy 2015-2020 and the range of support available in Norwich including the innovative outreach service Pathways.

Presentation: Working together

Watch the St Martins video to hear from people who have really benefited from the joined up services available.

‘Bigging up the city’ – how we can all promote Norwich

Caroline Mayers of Norwich Business Improvement District (BID) showcased some of the fantastic things on offer in the city. She gave examples of how we might want to “refresh brand Norwich”, emphasising that “collaboration is key”.

Presentation: 'Bigging up the city'

Watch the BID video for a whistlestop tour of just some of what’s on offer in the city


Go back to the vision page to find out what’s next.

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