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My Norwich

New supplier for city council energy provider

Published on Wednesday, 26th February 2020

Octopus Energy has replaced ENGIE as the supplier for Norwich City Council’s white-label energy provider.

Roar Power was launched in September 2019 to offer the residents of East Anglia renewable energy at competitive prices, with ENGIE providing the energy and back office functionality for the venture.

However, the recent news that ENGIE have sold their UK domestic home energy business to Octopus Energy means that the city council will be working with a new supplier moving forward.

Councillor Kevin Maguire, cabinet member for safe and sustainable city environment at Norwich City Council, said:

“We would like to thank ENGIE for their great work in getting Roar Power off the ground, and into people’s homes. The city council has enjoyed a good working relationship with them: we hope to collaborate with them again in the near future.

“We are delighted to be working with Octopus going forward. They are a highly-respected provider who gel perfectly with our ethos of bringing the Eastern region renewable energy at competitive rates.

“I’m excited to see what we can achieve together.”

Greg Jackson, CEO of Octopus Energy commented:

“Norwich is a bustling young city with an incredible amount of potential. We're so excited to now be supplier to Roar Power in partnership with Norwich City Council, to offer those in Norwich & Norfolk a good deal on planet friendly power.

"Octopus Energy has always been fighting for more affordable, fairly priced green energy since our inception four years ago, and we want to bring that to even more people in East Anglia through this new partnership."

Octopus Energy currently has over 1.4 million UK customers, and has been a Which? recommended energy provider since 2018. They are also working with London Mayor Sadiq Khan to deliver London Power, a new renewable energy provider in the capital.

For more information on Roar Power, visit

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