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Businesses play their part to help keep the city clean

View of the Norwich skyline over the roof of The Forum. The word LOVE in white across the middle. The Love Norwich campaign banner in green at the bottom.
The city council is running its Love Norwich - play your part campaign to tackle environmental crime and improve the look of the city.
Published on Tuesday, 20th December 2022

Businesses in the centre of Norwich have been playing their part in a new campaign to help keep the city clean.

As part of Norwich City Council’s Love Norwich – play your part campaign, officers have contacted more than 400 businesses to ask for their rubbish to only be put out at set hours of the day in a move to help keep the city centre clean and free of litter.

Alongside this, teams from Norwich City Services Ltd, which provides services on behalf of the council such as street cleaning and emptying litter bins, are on an increased work schedule to make sure the city is kept looking its best for everyone to enjoy.

Councillor Cate Oliver, cabinet member for environmental services at Norwich City Council, said: “We’ve had a great response from businesses in the city centre and there’s been a visible improvement on the streets already.

“Keeping the city clean and tidy benefits each and every one of us and we can all do our bit to help. While businesses work with us to only put their rubbish out at set times and teams from NCSL empty bins more frequently, we are also working to replace a number of bins in the city centre, which we know are no longer fit for purpose.

“Before that work takes place, we would really appreciate it if everyone could not use bins that are full and take their rubbish to the next available bin – or even home with them.”

Businesses have been asked by the council to only put out bins, bags and pallets between the hours of 6am and 9am and 5pm and 8pm to keep the city centre free of waste and to deter pests.

The majority of businesses contacted by the council have met the new collection times. Officers are liaising with any businesses which feel unable to meet these times – and the council will always work to support businesses before taking any enforcement action.  

Love Norwich – play your part is a campaign which was launched by Norwich City Council last month to tackle fly-tipping, litter, graffiti and other environmental crime affecting the city and its residents.

For more information about the campaign and how you can get involved, visit





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