Norwich City Council’s cabinet last night approved an extra £100,000 to spend on tackling environmental crime in the city, via a new Love Norwich Fund.
A priority for residents across Norwich, the council is already addressing fly-tipping, graffiti and littering through its successful Love Norwich – play your part campaign. This new fund will be used by the council to help boost that work and pay for initiatives to keep the city is a clean and safe place to live. The fund will be available to provide CCTV in fly-tipping hotspots, among other measures.
Norwich City Council leader, Alan Waters, said: “We know that tackling environmental crime and making sure Norwich remains a great place to live and work is something residents care deeply about, which is why we are investing to create a new £100k Love Norwich Fund. The vast majority of people do their bit to keep our beautiful city looking clean and tidy. This new fund will be available to take enforcement action in cases where this doesn’t happen, alongside other initiatives.”
“The work our teams and contractors carry out on waste, recycling, fly-tipping and graffiti are some of the most highly rated services we provide and people tell us this through a number of means, including our budget consultation.”
A cross-party group was set up at the council in June 2021 to tackle fly-tipping in the city. This identified the need for a targeted, data-driven environmental improvement campaign, and from this Love Norwich – play your part was created.
Its aim is to reduce the amount of fly-tipping, graffiti and littering in the city through a series of measures ranging from education to enforcement and community enabling.
The campaign has already seen a number of successes, including working with businesses to reduce their impact on the city centre by the correct storing of trade waste, the installation of new dual bins for rubbish and recycling in the city centre, and work on bin stores in some of the council’s housing blocks to deter fly-tipping.
A social media campaign is also running to encourage residents to play their part and update them on how the council is working to make the city cleaner and safer place for all.
The city council and Norwich City Services Ltd., which provides environmental services on behalf of the council, are also carrying out a series of community clean-up events in areas that have the highest rates of fly-tipping in Norwich.
The £100,000 Love Norwich Fund is subject to approval by the budget council later this month.
For more information about the campaign, visit the Love Norwich pages of the website.