What is the Real Living Wage?
The Real Living Wage is a voluntary rate set by the Living Wage Foundation. It’s designed to ensure workers earn enough to cover the actual cost of living - unlike the lower National Living Wage set by the government.
Norwich City Council has proudly held Living Wage accreditation since 2012.
We're working with local businesses and organisations to end low pay in our city.
Why it matters
Too many people in Norwich earn less than they need to live. That’s why we’re part of a city-wide campaign to become a Living Wage City - tackling in-work poverty and building a fairer, stronger local economy.
In October 2025, the Living Wage Foundation announced new rates:
- £13.45 across the UK
- £14.80 in London
(Accredited employers must implement these by 1 May 2026)
For comparison, the Government’s National Living Wage is £12.21 for those aged 21+.
Benefits of paying the Real Living Wage
- For businesses: Better staff retention, fewer sick days, improved morale and productivity.
- For communities: More money spent locally, reduced poverty and inequality.
- For Norwich: Attracts talent, boosts reputation, and makes the city a better place to live and work.
Who’s leading the campaign?
The Norwich Living Wage Action Group includes:
- Norwich City Council
- Aviva
- Broadland Housing Association
- Local SMEs and voluntary sector leaders
Together, we’re raising awareness, encouraging more employers to get accredited, and pushing for fair pay across the city.
How you can get involved
- Talk to your employer
Ask your manager or HR team if your workplace can become a Living Wage Employer.
Public sector? Contact your elected representative to support the campaign. - Spread the word
Share the campaign with friends, family, and colleagues. Post on social media and encourage others to join in.
Want to learn more or take action?
Visit the Living Wage Foundation website.
