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My Norwich

New rebrand for city

Published on Thursday, 16th May 2019

Norwich has recently been rebranded ‘the City of Stories’, as part of a new identity for the city.

Aligning with Norwich City Council’s 2040 vision, the Norwich Business Improvement District (BID) and VisitNorwich have joined forces to launch a new marketing campaign which aims to promote the uniqueness and creativity of the city.

Our 2040 vision brought together key organisations from across Norwich to deliver a collective ambition for the city, and to establish a shared responsibility for its development in decades to come. This collective work has inspired the new brand, which was launched in May.

The ‘city of stories’ brand originally stemmed from the city’s status as a literary hub. Norwich was awarded England’s first UNESCO City of Literature in 2012 and has been home to the only National Centre for Writing in the country since 2018.

In addition, University of East Anglia (based in Norwich) was the first institution in the country to launch an MA in Creative Writing.

However, Norwich itself has so many stories to tell, and adopting this mantra as the new brand for the city reflects the sense of warmth and community that runs through the heart of it.

Aiming to establish Norwich as a top tourist and business destination, the new rebrand is timed ahead of a spectacular year of events in 2020.

Look out for new-look signs and logos around the city centre, as well as the updated Norwich map containing eight redefined districts to create a real sense of identity for each location.