Greater Norwich Physical Activity and Sport Strategy (PASS) 2022–2027

Our vision

A healthier, happier, and more active Greater Norwich - where everyone has the opportunity to live a physically active life.

Our mission

We work with local partners to break down barriers to physical activity by improving facilities, creating supportive environments, and inspiring active lifestyles for all.

Our guiding principles

• Local first: tailored to the needs of our communities and places.
• Fair and inclusive: focused on reducing inequalities.
• Collaborative: working across sectors to build active systems.
• Sustainable: supporting long-term health and environmental goals.

Our residents

You are at the heart of everything we do. Our strategy is built around supporting your physical and mental well-being through accessible and inclusive opportunities to be active.

Our focus areas

We’re creating opportunities for activity in every part of life:

• Active environments – parks, paths, and public spaces that encourage movement.
• Active travel – promoting walking, cycling, and sustainable transport.
• Active workplaces – supporting employee well-being through movement.
• Active education – embedding activity in schools and learning environments.
• Active health – connecting physical activity with healthcare.
• Workforce development – training and supporting those who deliver activity.
• Raising awareness – promoting the benefits of being active.

Our objectives

• Reduce inequalities in access to physical activity.
• Support recovery from COVID-19.
• Encourage healthier, more active lifestyles.
• Tackle social isolation through community engagement.
• Build a strong, sustainable physical activity sector.
• Minimise environmental impact through sustainable practices.

Our outcomes

• Healthier people
• Happier communities
• More active lifestyles
• Reduced inequalities
• Increased sustainability
• Stronger social connections

Find out more on the Greater Norwich Growth Board website