In 2019 Visit Norwich, part of Norwich Business Improvement District, invested in national market research. It was part of a wider initiative to put Norwich on the map and to support the Norwich 2040 City Vision. It found that 81% of Brits love going on a UK city break, and Norwich offers everything they look for in a place to go, and more. But some people couldn’t point to Norwich on a map or know what’s found here.
Local branding experts helped us shape the story and how it’s told. A story that belongs to the people who live and work here. The people that make Norwich what it is. We’re a city that celebrates the independent, stimulates creativity, promotes change and encourages diversity. We’re the City of Stories, and we always have new stories to tell.