Skip to content Skip to search
My Norwich

Local economy

The Norwich economy

The Economic Strategy 2019-24 provides the foundation for growth and for helping to achieve the council’s priority of “a prosperous and vibrant city”.

The strategy is informed by the 2019 Norwich economic assessment which provides the economic baseline. This assessment incorporates the latest data from national and local sources on the city of Norwich (focussing on the local authority area) as a place to do business, work and live.

The city of Norwich sits in the largely rural county of Norfolk although its level of influence reaches further into the New Anglia Local Enterprise Partnership area and beyond. As a key economic driver for the East it is important to be able to measure the city’s true economic characteristics and growth potential as an aid to the future planning of housing and economic growth. Norwich City Council commissioned GVA/Hatch to produce a detailed economic assessment of the urban economy of Norwich and its functional economic area i.e. the Norwich Policy Area,  as a basis for assessing its future growth potential, the economic research reports are linked below.

Norwich Policy Area economic analysis

Norwich Economic Barometer

The Norwich Economic Barometer offers a monthly round-up of business news and a snap-shot of the local economy by analysing the most up to date official statistics.

If you would like to be notified by email when this document is updated then please use the sign-up button.

Download the latest Economic Barometer

Leader’s business reception

Norwich City Council aims to hold business receptions twice a year hosted by Alan Waters, leader of the council. The purpose of the events is to enable the city council’s administration to be accountable to the business community which can hear, first-hand, about Norwich and its economy.

Over the last few years these events have proved to be an important way to gather feedback from the local business community to inform the city’s economic strategy and core activities in support of local businesses.

Leader's business reception evaluation report

Promote Norwich brochure

Norwich is a hotbed of creative and digital businesses, technology companies and research institutes. Find out more below.

Promote Norwich brochure 

Related websites