On 22 November 2018, Norwich took an exciting step toward its future. Around 160 representatives from local businesses, community groups, and organisations came together for a special conference to launch the Norwich 2040 City Vision - a shared roadmap for what we want our city to become by 2040.
Delegates heard inspiring talks from leaders including Councillor Alan Waters, Leader of Norwich City Council, and Jasmine Mickleburgh, Chair of the Norwich Youth Advisory Board.
They highlighted the progress already underway and issued a powerful call to action: let’s work together to shape the Norwich we all want to see in 2040.
Vision conference highlights
Introducing the Norwich 2040 Vision
Laura McGillivray from Norwich City Council unveiled the city’s bold vision for the future, built on five key themes:
- Fair – A city where everyone has equal opportunities
- Creative – A hub of innovation and culture
- Connected – Strong links within the community and beyond
- Liveable – A healthy, sustainable place to call home
- Dynamic – Thriving, adaptable, and forward-thinking
These themes were shaped through extensive public engagement, ensuring the vision reflects the aspirations of the whole community.
“If the whole city unites to deliver a brave and ambitious vision for Norwich 2040, anything is achievable.” – Laura McGillivray
Presentation - introducing the vision
Our inclusive economy: more opportunities for more people
Adam Clark from Norwich City Council explored what makes Norwich strong:
- Leading universities
- Thriving sectors
- Real growth potential
But he also highlighted the challenges:
- Low wages
- Inequality across communities
His message? Through collaboration and big ideas, we can build an economy that works for everyone.
“By dreaming big and working together, Norwich can create a truly inclusive economy.” – Adam Clark
Presentation slides - our inclusive economy
What matters to young people in Norwich
Jasmine Mickleburgh, Chair of the Norwich Youth Advisory Board, introduced a powerful video capturing the voices of young people and what truly matters to them.
Video: What really matters to young people in Norwich?
CreateNorwich Project
Representatives from CreateNorwich and Norwich Freeman’s Charity shared how they’re working with secondary schools to capture young people’s bold and optimistic ideas for the future of Norwich.
Presentation: CreateNorwich Project – Inspiring the next generation of city-shapers.
Transport for Norwich – transforming cities
Imagine a city where:
- Walking and cycling are easy and enjoyable
- Public transport is clean, affordable, integrated, and smart-ticketed
Jeremy Wiggin (Norfolk County Council) and Joanne Deverick (Norwich City Council) shared how Norwich could achieve this future with a share of the £1.2 billion Transforming Cities fund.
Presentation: Transport for Norwich – Building a greener, smarter city.
Working together for life - changing, socially just services
Dr. Jan Sheldon from St Martins showcased the incredible work being done to help people access safe, affordable, quality housing through the Greater Norwich Homelessness Strategy (2015–2020).
She also highlighted the wide range of support available in Norwich, including the innovative Pathways outreach service.
Presentation: Working Together
Watch the video: Hear real stories from people whose lives have been transformed by these joined-up services.
‘Bigging Up the City’ – Promoting Norwich Together
Caroline Mayers from Norwich BID showcased the amazing things Norwich has to offer and shared ideas on how we can refresh the city’s brand.
Her key message? Collaboration is essential to make Norwich shine even brighter.
Presentation: Bigging Up the City
Watch the BID video: Take a whistlestop tour of everything that makes Norwich special.
