Customer and digital strategy 2024-29 - Our strategy

Our strategy will be led by the Government Digital Service Design principles:

  • Start with user needs
  • Do less
  • Design with data
  • Do the hard work to make it simple
  • Iterate. Then iterate again
  • This is for everyone
  • Understand context
  • Build digital services, not websites
  • Be consistent, not uniform
  • Make things open: it makes things better.
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