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My Norwich

Site specific allocations in the remainder of the city

R12: 261 - 277 Aylsham Road


The site is in the north of the city and is 1 hectare in size. It is currently occupied by a car rental company and convenience store.

The site has a frontage to Aylsham Road to its west, and borders the rear gardens of housing in Palmer Road to the north-east and recent housing development at Copenhagen Way to the east. A Bingo Hall and its car park are north-west of the site, beyond which is a large site allocated in this plan for comprehensive development (R21). To the south west are a number of small industrial units, used for car repairs, MOT testing, paint sprayers and other small businesses.
Aylsham Road is a busy radial road with a mixture of business, residential and retail uses, including a range of local services and shops in the Aylsham Road local and district centres neighbouring the site.

Explanatory text

Development presents the opportunity to contribute to regeneration of the Aylsham Road area. Since this is a highly accessible location on a public transport corridor, housing development should be of medium to high density to meet the requirements of JCS policies promoting higher density development close to local services and public transport. A mix of flats and houses would be an appropriate form of development on this site.

Development could also include starter employment units. If such small scale business units are included, the development must be carefully designed to ensure there is no conflict between housing and business uses.

The development should be designed both to create an attractive frontage to Aylsham Road and to minimise noise for residents from the road and any potential noise from adjacent existing businesses.

Trees on the frontage should be retained if this is feasible.

Since the site is 1ha in size a flood risk assessment is required and appropriate mitigation measures shall be provided as part of the development. As the site also lies within a Critical Drainage Catchment as identified on the Policies map, a surface water management assessment should be included in the flood risk assessment. Development proposals involving new buildings, extensions and additional areas of hard surfacing should ensure that adequate and appropriate consideration has been given to mitigating surface water flooding in accordance with policy DM5.

Development should also take into account possible contamination on site.

The site is in dual ownership. However, it is being actively promoted for development and is therefore suitable and available for development during the plan period.

POLICY R12: 261 - 277 Aylsham Road - housing development

The site of 1 hectare is allocated for housing development, to provide in the region of 50 dwellings.

The development could also include starter employment units.

Design of the development must mitigate the noise impact from Aylsham Road and adjacent existing businesses; a noise assessment will be required. Design must create a street frontage to Aylsham Road.

A flood risk assessment including a surface water management assessment should be submitted with any application proposing development in accordance with this allocation. The assessment should show how the proposed development:

a) Would not increase the vulnerability of the site, or the wider catchment, to flooding from surface water run-off from existing or predicted water flows; and

b) Would, wherever practicable, have a positive impact on the risk of surface water flooding in the wider area.

Site specific Allocation Land, Hall Road and land to the rear